"I Want Animals to Be Happy"
"I'm not going soft, or, heaven forbid, vegan. I'm just trying to be more accountable to myself, my customers and to those who are farming responsibly. And if it means being nicer to animals along the way, well, that's a big bonus. Why shouldn't cows and pigs feel sunlight on their backs, grass under their feet? Fish shouldn't be jammed into tanks too full for them to even think about swimming. They should be able to exercise their muscles and feel a current. Yes, they'll be killed for food—but until then, they should have a nice stay on Earth.
You might say this is ridiculous. Why does it matter how an animal is reared, since you know from the start that it's going to be slaughtered? But I have had a change of heart. I want to be more outspoken about the treatment of animals. I care that a veal calf—yes, even one that's destined to become wiener schnitzel at one of my Spago restaurants—doesn't live out his days in a crate that's too small for him to stand. As for foie gras, my customers and I can easily live without it."
Lots more:
http://www.msnbc.msn.com/id/18367502/site/newsweek/Nice things about this:
1. He's a famous and (allegedly) brilliant chef, and he's a good spokesperson for this;
2. It's Newsweek, so a lot of folks will read it and maybe think about it;
3. More fine restaurants will hopefully heed the same call to "keep up with the Joneses";
4. I get to don the "welfarist" label so eagerly tossed out by the no compromise regime. Always a fave of mine.