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Newcomer to Food Television Tries for a Little Grit
http://www.nytimes.com/2010/04/21/dining/21network.html?pagewanted=1&hpCalled the Cooking Channel, it is lining up low-key programs targeted at a hipper crowd interested in the grass roots of food culture.
Ms. Deen, for one, will not have a time slot. But three young guys from Canada who build taco vending machines and other weird contraptions for a show called “Food Jammers” will.
In another show, “Unique Eats,” taped earlier this month at Bark, a boutique hot-dog shop in Park Slope, Brooklyn, the cameras lavished attention on baked heirloom beans and franks topped with Columbia County sauerkraut.
The new channel, which announced its opening lineup at a presentation for advertisers in Manhattan on Tuesday morning and which will replace the Fine Living Network, is even considering producing documentary-style programming on topics like bulimia and obesity.
“The feel and style we’re going for is a little grittier, a little edgier, a little hipper,” said Bruce Seidel, the senior vice president for programming and production for the Cooking Channel.
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The new channel’s success, its executives and other observers say, will depend on the public’s desire for more narrowly focused food programming and the ability of the producers to mint the kind of on-camera talent that propelled Food Network.
In fact, the channel is hedging its bets with new shows by established talent including Mr. Lagasse, Rachael Ray and Bobby Flay. And it has a spinoff of another hit, called “Cook Like an Iron Chef,” in which Michael Symon, a Cleveland chef, makes dishes like those concocted in Kitchen Stadium. But less familiar faces await.
Many of the newcomers are imports from Canada and elsewhere. The Canadian shows include “Food Jammers”; “French Food at Home,” starring Laura Calder; “David Rocco’s Dolce Vita”; “Everyday Exotic,” with the Toronto food personality Roger Mooking; and “Chuck’s Day Off,” featuring a young and enthusiastic Montreal chef, Chuck Hughes.
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Cooking Channel will broadcast an hour each day of vintage episodes of “The Galloping Gourmet” and old Julia Child shows.
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