Ad for a Dish Detergent Becomes Part of a Story.

[elleng]

The number of damaged birds, dead or alive, collected and cataloged by the federal authorities has soared in recent weeks to nearly 1,400 as of Tuesday. The live ones are brought to be cleaned, and cameras now routinely catch images of Dawn bottles in the background as brown pelicans and laughing gulls are being washed.

“It is a tough thing,” said Susan O. Baba, a spokeswoman for Dawn, made by the consumer products giant Procter & Gamble, which has sent 7,000 bottles of the detergent to the gulf at no charge and plans as of now to send 5,000 more.

http://www.nytimes.com/2010/06/16/science/earth/16dawn.html?hp

Dawn commercial:

http://www.youtube.com/watch?v=GGcZrqP4f98

[tigereye]

1. good for Dawn - sad for birds...