Women May Be Sniffing Out Biologically-relevant Information From Underarm Sweat
ScienceDaily (Apr. 7, 2009) — It may be wise to trust the female nose when it comes to body odor. According to new research from the Monell Center, it is more difficult to mask underarm odor when women are doing the smelling.
"It is quite difficult to block a woman's awareness of body odor. In contrast, it seems rather easy to do so in men," said study lead author Charles J. Wysocki, PhD, a behavioral neuroscientist at Monell.
The researchers speculate that females are more attuned to biologically relevant information in sweat that may guide women when choosing a mate.
In the study, women and men rated the strength of underarm odors, both alone and in conjunction with various fragrances.
http://www.sciencedaily.com/releases/2009/04/090407074945.htmThis one wins a prize. I don't know for what, probably something in the "Women-really-like hairy-sweaty-real-manly-men" bullshit category.
Wonder how much the volunteers got paid?