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It was "Stuff" magazine---male magazine, filled (and I do mean filled) with half naked women, or completely naked women covering up their bits. They seem to write in the tried-and-true form of "I'm gonna be an asshole cuz I can". The content is boring and trite, and they don't use many polysyllabic words (can't confuse your readers with big .50 cent words, now can ya???)
At any rate---the thing that struck me was how many of the images--whether the content of the magainze itself, or in advertisements, portrayed women in one form of bondage or another.
One photo shoot had a picture of a woman, in a bikini that barely fit, legs spread and wearing 6' heels, with tape over her mouth. THe byline was "just how you like her".
Another advertisement showed a woman spread eagle over the hood of a car with her wrists and ankles bound (again, in a very sheer and small bathing-suit type outfit). I think they were advertising...actually, I don't know WHAT they were advertising. But if I were to judge based on the image alone, I would think they were advertising either a sex toy, or a rape kit.
It was really astounding how many of the photos of the women had the women in not just sexually submissive poses (on their bellies with butts in the air, spread-legged on a bed, etc), but how many of the women were in actual bondage, actually tied up, actually gagged.
And none of these women, whether in advertising or in content, looked in any way happy or sexually excited. They had these looks of just...complacency on their face. Not a single smile. Nothing to give the reader the impression that "yes, she's liking it too."
I felt that this magazine was roughly the equivalent of fluff that is targeted to young girls. The published demographics for this magazine are men, 18-35, but because it's not porn or nudity, I would wager to bet that they have an even LARGER audience of under 18-year-old males who look to this magazine as 'almost playboy'. They get their T & A shots, the obligate "Champagne Shooting In THe Face of THe Model" Picture (you know..heh..it looks like she's getting a face full of semen! heh! But we only used champagne! heh!)
It was disturbing. Not because of the sexuality (because I don't have a problem with that aspect of it), but because of the TYPE of sexuality that was being displayed. Not consentual, but forced. Not open, but bound. Not for the pleasure of both, but for the pleasure of one at the expense of another.
And submissive women seemed to make up the backdrop for every product or item they were promoting. Want to know what an Ipod looks like? Well here's one sitting on the crotch of a naked woman. Wanna see what this new Playstation looks like? Here it is, propped between the bulging tits of a woman. Hey, like this new car? Well you'll like it even more when we drape it with 6 half-naked women making fake love to a 2,000 pound batch of steel.
Not only is it that the women are all portrayed as being submissive (either with their consent, or against their will--as evidenced by the numerous bondage photos), but they're displayed in the rest of the magainze as being just props. Why set a peice of digital equipment against a bowl of fruit when you can model it as a fake phallus that is just mere centimeters away from juicy, dripping wet lips of a faceless model?
What does this tell the male youth of our society? We already know the messages being sent to our female youth (Be skinny! Be a sex object! Be beautiful!). Are women only props? If you can't get your way, just tie her up? Put tape on her mouth so she's 'just how you like her'?
sad state indeed
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