Call Centers May Handle McDonald's (Drive thru!!) Orders [View All]

[rainbow4321]

http://www.baytownsun.com/wire.lasso?report=/dynamic/stories/M/MCDONALDS_DRIVE_THRU?SITE=TXBAY&SECTION=HOME&TEMPLATE=DEFAULT

McDonald's Corp., the world's largest restaurant chain, is testing the use of remote call centers to handle drive-thru orders in an effort to improve service.

Company officials said the idea, being tested at a small number of restaurants in the Pacific Northwest, is aimed at reducing the number of mistakes at the drive-thru window.

"If you're in L.A. and you hear a person ... with a North Dakota accent taking your order, you'll know what we're up to," McDonald's Chief Executive Officer Jim Skinner said during a presentation to analysts Thursday in New York.

The strategy would help process orders faster and allow McDonald's employees to focus on delivering better customer service, the company said.