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Smurfs 'bombed' in UN ad campaign [View All]

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emad Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Oct-12-05 11:59 AM
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Smurfs 'bombed' in UN ad campaign
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Smurfs 'bombed' in UN ad campaign


The UN children's agency has launched a hard-hitting ad campaign, involving cartoon legends the Smurfs being blown away in a sudden air strike.


The film, which aims to raise money for former child soldiers in Africa, is being shown on Belgian TV.

A spokesman for Unicef Belgium said it had departed from previous policies on advertising in order to shock people, and that this tactic was working.

Unicef said the ad should only run late at night to avoid scaring children.

http://news.bbc.co.uk/1/hi/world/europe/4334086.stm
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