WSJ - Jebby's Math©: Hispanics are "aspirational" + reward "aspiration" = Hispanic votes for GOP. [View All]

[Amerigo Vespucci]

JANUARY 15, 2011

Jeb to GOP: How to Appeal to Hispanics

By MARY ANASTASIA O'GRADY

Coral Gables, Fla.

http://online.wsj.com/article/SB10001424052748703583404576080053621757790.html?mod=WSJ_newsreel_opinion



If Republicans were to run a classified ad for their 2012 presidential candidate, it might read something like this: GOP seeks popular former two-term governor of a large state for executive post. Qualified applicants will have a demonstrated understanding of the relationship between taxes and growth, a proven record on choice in education, and an ability to draw Hispanic voters. A commitment to states' rights and the U.S. constitution is a must.

Mr. Bush's wife was born in Mexico, he is fluent in Spanish, and he lives in a heavily Hispanic state, so he has great interest in our hemisphere. He's also had unusual success earning the political support of Spanish-speaking Americans, so I ask him what tips he has for his immigrant-challenged party.

His answer comes effortlessly. Hispanics aren't monolithic, he says, but all immigrants—"the newly arrived and the second generation"—share one trait: "They're aspirational." Conservative candidates, therefore, should promote "policies that reward people who are aspirational." That's what he did, and 60% of Democratic Hispanic voters supported his re-election in 2002, he says. Hispanic voters are growing in number, Mr. Bush points out, and "they are increasingly the swing voters in the swing states."

One problem for Republicans, he says, is that "the tone of our message is one of 'them and us' sometimes." At least that's what gets "magnified in the press," with immigration policy being the flash point. It's "a shame," he says, because Republicans and immigrants have a lot in common. "But if you send a signal that we really don't want you as part of our team, they're not going to join."