Frank Rich: On 'Moral Values,' It's Blue in a Landslide [View All]

[Snellius]

FAREWELL to Swift boats and "Shove it!," to Osama's tape and Saddam's missing weapons, to "security moms" and outsourced dads. They've all been sent to history's dustbin faster than Ralph Nader memorabilia was dumped on eBay. In their stead stands a single ambiguous phrase coined by an anonymous exit pollster: "Moral values." By near universal agreement the morning after, these two words tell the entire story of the election: it's the culture, stupid.

"It really is Michael Moore versus Mel Gibson," said Newt Gingrich. To Jon Stewart, Nov. 2 was the red states' revenge on "Will & Grace." William Safire, speaking on "Meet the Press," called the Janet Jackson fracas "the social-political event of the past year." Karl Rove was of the same mind: "I think it's people who are concerned about the coarseness of our culture, about what they see on the television sets, what they see in the movies ..."
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If anyone is laughing all the way to the bank this election year, it must be the undisputed king of the red cultural elite, Rupert Murdoch. Fox News is a rising profit center within his News Corporation, and each red-state dollar that it makes can be plowed back into the rest of Fox's very blue entertainment portfolio. The Murdoch cultural stable includes recent books like Jenna Jameson's "How to Make Love Like a Porn Star" and the Vivid Girls' "How to Have a XXX Sex Life," which have both been synergistically, even joyously, promoted on Fox News by willing hosts like Rita Cosby and, needless to say, Mr. O'Reilly. There are "real fun parts and exciting parts," said Ms. Cosby to Ms. Jameson on Fox News's "Big Story Weekend," an encounter broadcast on Saturday at 9 p.m., assuring its maximum exposure to unsupervised kids.
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But the distance between this hard-core red culture and the majority blue culture is perhaps best captured by Tom Coburn, the newly elected Republican senator from Oklahoma, lately famous for discovering "rampant" lesbianism in that state's schools. As a congressman in 1997, Mr. Coburn attacked NBC for encouraging "irresponsible sexual behavior" and taking "network TV to an all-time low with full frontal nudity, violence and profanity being shown in our homes." The broadcast that prompted his outrage on behalf of "parents and decent-minded individuals everywhere" was the network's prime-time showing of Steven Spielberg's "Schindler's List."

http://www.nytimes.com/2004/11/14/arts/14rich.html?8hpib