Reply #34: New Michael Moore project gives drug companies a sick feeling [View All]

[G_j]

http://www.detnews.com/2004/health/0412/22/health-40252.htm

Wednesday, December 22, 2004


New Michael Moore project gives drug companies a sick feeling


America's pharmaceutical industry is putting out an advisory about the latest potential threat to its health: Michael Moore.

Moore, the filmmaker whose targets have included General Motors ("Roger & Me"), the gun lobby (the Oscar-winning "Bowling for Columbine") and President Bush ("Fahrenheit 9/11"), has now set his sights on the healthcare industry, including insurance companies, HMOs, the Food and Drug Administration -- and drug companies.

At least six of the nation's largest companies already have issued internal notices to their work forces, preparing them for potential ambushes.

"We ran a story in our online newspaper saying Moore is embarking on a documentary -- and if you see a scruffy guy in a baseball cap, you'll know who it is," said Stephen Lederer, a spokesman for Pfizer Global Research and Development.

In September and October, GlaxoSmithKline, the second-largest in retail sales, as well as AstraZeneca and Wyeth, sent out Moore alerts, instructing employees that questions posed by the media or filmmakers should be handled by corporate communications.
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