mondo joe
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Fri Oct-21-05 09:27 AM
Response to Reply #23 |
27. I don't think that accurately describes their marketing strategy - or |
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at least not the outcome.
I live here in Seattle, the Starbucks mother ship. There is practically a starbucks on every block. And they haven't shut down independents. To the contrary, there are nearly as many locally owned coffee shops as there are Starbucks.
And what I've seen in other cities is Starbucks creating a specialty coffee market that supports the creation of more locally owned coffee shops.
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