Reply #44: TV targets ad space right down to the local cable company. [View All]

[MediaBabe]

Media is in it for the money and advertisers do not waste a penny where it will do no good. They target ad space right down to the each city cable company as anyone who has ever watched cable TV knows. How many times have you seen the first fragment of a commercial only to have it suddenly switch to a local ad?

Their motto is: Let no 15 second space go unsold. No one is going to pay for time in a locality where it will do them no good and no space is going to be wasted on ads that are not paying for that time. Believe it - those in the media know exactly how to get every penny out of every second available and how to pinpoint an ad to the consumer they want to see it.