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Pirate Smile
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Sat Jan-26-08 06:22 PM Original message |
| Obama anti-rumor Google ad-shows up for these searches "Obama muslim" "Obama Islam" "Obama madrassa" |
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An anti-rumor Google ad  Carrie and I wrote today about the technical aspects of fighting a viral e-mail smear, and Tim Tagaris writes approvingly of an Obama campaign move we didn't mention: The campaign has bought Google ads on the searches "Obama muslim" "Obama Islam" and "Obama madrassa." They link to this page, which debunks the smear. It's an example of how effectively Internet ads can narrowcast a message, and not dissimilar to a strategy companies use to beat back bad news without inadvertently giving a rumor more energy. http://www.politico.com/blogs/bensmith/0108/An_antirumor_Google_ad.html Smart! |
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