Someone else has noticed the divide in Hillary and Obama's voter demographics, and their supporters' divergent approaches:
Questions for Dr. Retail
By DAVID BROOKS
Published: February 8, 2008Hillary Clinton is a classic commodity provider. She caters to the less-educated, less-pretentious consumer. As Ron Brownstein of The National Journal pointed out on Wednesday, she won the non-college-educated voters by 22 points in California, 32 points in Massachusetts and 54 points in Arkansas. She offers voters no frills, just commodities: tax credits, federal subsidies and scholarships. She’s got good programs at good prices.
Barack Obama is an experience provider. He attracts the educated consumer. In the last Pew Research national survey, he led among people with college degrees by 22 points. Educated people get all emotional when they shop and vote. They want an uplifting experience so they can persuade themselves that they’re not engaging in a grubby self-interested transaction. They fall for all that zero-carbon footprint, locally grown, community-enhancing Third Place hype. They want cultural signifiers that enrich their lives with meaning. Obama offers to defeat cynicism with hope. Apparently he’s going to turn politics into a form of sharing. Have you noticed that he’s actually carried into his rallies by a flock of cherubs while the heavens open up with the Hallelujah Chorus? I wonder how he does that....
Did you hear the message of Clinton’s speech Tuesday night? It’s a rotten world out there. Regular folks are getting the shaft. They need someone who’ll fight tougher, work harder and put loyalty over independence.
Then did you see the Hopemeister’s speech? His schtick makes sense if you’ve got a basic level of security in your life, if you’re looking up, not down. Meanwhile, Obama’s people are so taken with their messiah that soon they’ll be selling flowers at airports and arranging mass weddings. There’s a “Yes We Can” video floating around YouTube in which a bunch of celebrities like Scarlett Johansson and the guy from the Black Eyed Peas are singing the words to an Obama speech in escalating states of righteousness and ecstasy. If that video doesn’t creep out normal working-class voters, then nothing will....
More: http://www.nytimes.com/2008/02/08/opinion/08brooks.html?ex=1360126800&en=6440a44ffc543ad1&ei=5090&partner=rssuserland&emc=rss&pagewanted=all