HORRIBLE MARKETING CAMPAIGN BY OBVIOUSLY RACIST PAINT MANUFACTURER!!11! [View All]

[redstate_democrat]

< Obama win inspires White House paint job >

November 13, 2008 | By Brian Dunn

The recent election of Barack Obama as the next president of the United States was an opportunity too good to pass up for Nicolas Massey, creative director at Montreal’s Amen Creation. The victory inspired a new ad for client Cyntech’s Permapaint exterior concrete paint.

His idea was to paint the White House black for a new print ad that includes the copy, “When it’s time for a change”—Obama’s key campaign message—beside a paint roller and the company’s name.

“The idea came to me in a flash right after Obama won the election,” Massey explained. “It’s the kind of opportunity that doesn’t come along very often.”

Asked if he thought the symbolism could be seen as racist, Massey said he was more concerned about using such a well-known institution as the White House in an ad, rather than the fact Obama is black.

“The whole concept is related to the colour of Obama, but it’s also the fact that a different party won the election.”

The ad will appear in Quebec alternative newspapers and specialized trade publications, and may also be used in the rest of Canada and the United States. Amen Media handled the media buy.

http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20081113_150425_13404

EDITED: I honestly didn't view it as a racist ad campaign, but so many posters seem to think so. So I changed the title.