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Political strategists have to justify their lofty consulting fees and, since not one of them's had a fresh idea since Machiavelli, their DNC employers were getting a little pissed off until a maverick pollster saved the entire consulting industry by discovering a significant disconnect in a particular demographic that everybody else had just written off as GOP country.
Seems that there's a huge number of swaggering, rugged individualist wannabes living a lie: despite the carefully crafted image, they spend most of their waking time pooping their pants over the expectation that the dark forces of unspeakable evil are all lined up and just waiting for the right moment to murder them painfully and horribly in their beds.
So when the most astute, savvy strategic advisers heard about that -- even as they were learning that test messages pointing out Democrats' strength, intelligence, courage, new directions, integrity and the like had failed to generate a single positive comment at dozens of focus groups... had, in fact, spawned waves of uncontrolled laughter at most of these events -- they decided to abandon the conventional efforts to position candidates in alignment with the electorate's more noble attributes and instead leverage the fine work congressional democrats had been doing and go after votes by targeting the most unsavory, degenerate aspects of the American character.
Long story short: history proclaimed them geniuses. The great closeted rugged individualist wannabe demographic finally had candidates they could enthusiastically support and turned out in huge numbers to vote for the latest pack inept, rudderless, co-opted, ineffectual, conniving, back-stabbing, lying, enabling, complicit cowards who feed at the slimy corporate trough right next to the feral GOP pigs.
November 2008 raised the curtain on a brand new era in American politics as the parties finally learned what it takes to get elected in this country. It's a simple formula and it doesn't even cost that much: just play up the wimp factor and keep the focus on nerds and dweebs. All Americans identify closely with dipshits and dorks and treacherous little Iagos, so it's a pretty easy sell.
And that's how the congressional democrats rode their 12 percent approval rating right into a super-majority in both houses and a four-year hitch in the white house, too.
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