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Reply #11: have you looked at their revenue? [View All]

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melm00se Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Feb-01-08 01:29 PM
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11. have you looked at their revenue?
a 10.3% net margin isn't overly excessive. it is a lot less than some companies earn: Cisco 21%, Apple 14.5%, Intel 14%, Pepsi 15% and Proctor & Gamble 13% to name a few (in fact I don't think that Exxon is in the top 100 when it comes to profit margin).

Yes, both numbers (revenue and profit) are absolutely staggering in sheer size but when compared as a percentage of total revenue it kind of snaps into focus that there are other companies who, if they scaled, to the same size, revenue-wise, their numbers would actually be higher.
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