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Reply #38: Except that the CEO of Ford - Bill Ford - wanted to go eco-friendly. [View All]

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Kalyke Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-17-08 01:12 PM
Response to Reply #5
38. Except that the CEO of Ford - Bill Ford - wanted to go eco-friendly.
His board, after looking at the numbers, said, "No." The board said the price tag would be too high for the average American, who, at the time, wanted trucks and SUVs anyway.

So... that plan isn't exactly fair to those who tried.
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