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Reply #7: It was superb and I disagree on the perception of the catchphrase [View All]

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rury Donating Member (629 posts) Send PM | Profile | Ignore Thu Sep-08-11 07:32 PM
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7. It was superb and I disagree on the perception of the catchphrase
"The repetition of the "Pass this right away" phrase and a couple other such phrases were rather grating and out of his style, but I understand why he was doing it. It's so that when news shows pull out a short clip, the "punch phrase" is still likely to be there, which is less likely if you only use it once. It comes off awkwardly when viewed live, but it's very effective for maximizing the replay value."

Grating, really...?
I guess it's in the eye of the beholder because I thought "pass this now" and "pass this right away" seemed to flow easily and naturally from him.
And it was emotional, potent, masterful and conveyed a sense of urgency, or "the fierce urgency of now!"
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