LAT: Google Joins Its Rivals in Luring Users to Stay Awhile

[DeepModem Mom]

Google Joins Its Rivals in Luring Users to Stay Awhile
The Web giant unveils a service that lets people customize the home page. That'll boost ad revenue, analysts say.

By Chris Gaither, Times Staff Writer


Google Inc. introduced a service Thursday that allows users to personalize the company's uncluttered home page with news headlines, local movie times and other features.

The service marks Google's first attempt to bring together many of its disparate services in one popular place: the white space below its Web-search box at http://www.google.com .

Just don't call Google's offering a portal.

"It's not a portal," said Google Chief Executive Eric Schmidt. "It's a personalization tool."...


http://www.latimes.com/business/la-fi-google20may20,0,2140828.story?coll=la-home-headlines

[realisticphish]

1. i don't really like this

i mean, i suppose it may work, but i would worry about changing something that people like BECAUSE of the simplicity

[merwin]

2. Nobody's forcing you to use it though. It's optional.

[northzax]

3. I like it, actually, I just set it up

get my gmail and my news headlines on the front page. I only wish there were more options...