Gore Asks for Ad Time to Fight Global Warming

[AlGore-08.com]

http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1002114941

By Steve McClellan

ORLANDO, FLA. Former vice president Al Gore launched his keynote address at the American Association of Advertising Agencies' Media Conference here this morning by promising not to do a commercial for his new cable network, Current TV.

And he didn't.

Instead, he urged the media industry to contribute airtime to an upcoming public service campaign alerting consumers to the dangers of global warming. Gore spent most of his 20-minute presentation detailing the heavy toll that global warming is taking on the earth's ecosystem.

He said that a new coalition, to be announced soon, comprised of environmental, labor, religious and other groups would be raising money to make "major ad buys over the next three years" to address global warming.

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[Dunvegan]

1. If Gore runs for President, even if he doesn't take the nomination...

...he'd at least be in a better place to get these issues a prominent place on the platform.

[Mabus]

2. That's something I'd like to see

the airwaves being used for the benefit of the American public. Hell, for the benefit of the world.

I'm in awe of his commitment to the environment and, more importantly, our shared futures.

[AlGore-08.com]

3. Forgive the source, but a few more details from the NY Post

http://www.nypost.com/business/60438.htm

GORE: GREENS PLAN BIG AD SPEND

(snip)

As part of his pitch to Madison Avenue, Gore called on the industry to publicize the dangers of global warming and he challenged it to match the forthcoming campaign "dollar for dollar."

He said the members of the coalition, which would be revealed next month, would be making "significant ad buys" in each of the next three years, although he didn't provide a dollar amount.

Gore, who also championed environmental issues when he was in office, portrayed global warming as a dire threat that was already wreaking havoc on a global scale.

(more, but not much... )

[Mabus]

9. This is how political capital should be used

for the betterment of mankind and the planet.

Lessons for Bush: political capital should not be used to get your VP's old company contracts in Iraq, trying to save a brain dead woman or trying to get one of your few friends (Harriet) a seat in the SCOTUS.

[tecelote]

4. This is why Gore "lost" the election.

You can't have an honest person in government!

They would be overwhelmed and probably self-destruct.

The Republicans rigged the election for our own good.

[MasonJar]

5. Al Gore has been front and center on this issue for 30 + years;

that stance is one of the reasons I worked so hard for him. I'll send him contributions for this cause. Anyone know how? There may be method yet in the madness of the last 5 years. Maybe Gore can do more out of office. No, I guess not.

[AlGore-08.com]

7. The official announcement about the ad campaign should be next month

We'll post more details as they are know at our site:

http://www.algore.org

[ms liberty]

6. K&R - Al Gore needs to serve as our next President...

He's been incredibly prescient on this issue. Anyone with a functional brain should be able to see now how close this planet is to the edge of complete disaster. He saw where we were headed, what 30 years ago?

Of course, it's only one of the numerous issues on which he was and is ahead of the curve. I've noticed recently some snips from the '00 debates here on DU; it's just uncanny - almost scary! - how right he was.

Wouldn't it be nice to have a President who actually thought ahead, with an understanding of the issues? Hell, a President who was able to think for himself at all would be a vast improvement over what we have now, but the country needs more. We need a policy-wonkish detail-oriented person, with real experience in various aspects of government; someone who can hit the ground running, and knows how to solve problems.

I really, really think '08 is Al's time, and I think this could be one of those crucial pivot points in our history - a meeting of the exact right person for the job, at the exact time that person is most needed.

Mr. Gore, please...if you read this...Please run, Al, there are a lot of people who feel as I do. You're just about the only person in the Democratic party with the intelligence and the skill to fix the mess those bully-boys have gotten us into here, and it's you we want, it is you we believe in.

[sweetladybug]

8. K&R , I agree with you. GORE 2008

Al, Please run for re-election in 2008!

[Uncle Joe]

10. Kicked and recommended.

Al Gore in 08, 12, 16, 20, 24, 28, 32 or any other year he decides to run, although for the sake of the planet, I pray it's 08.

:kick:

[xxqqqzme]

11. boy o boy do I want him 2 run for prez?

Yes, I do.

[otohara]

12. Why The American Assoc. of Ad Agencies for Air-Time ???

I guess he's hoping they will commit to go to the stations in their markets.

Ad agency types are creative and liberal - they will have better luck on a local level as station clients vs Gore going to the whopping 6 broadcast owners.

[AlGore-08.com]

13. More details - - Gore to donate proceeds of his new book & film

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=40513

Gore To Media Conference: Help Save Our Planet, Help Us Plan It

by Joe Mandese, Friday, Mar 3, 2006 8:00 AM EST

(snip)

Gore said the collaborative would kick off with public service ads from the Advertising Council in three weeks, which would be followed by a "large ad buy" breaking in mid-April.

Gore, who ironically declined to speak with reporters at the conference following his presentation, implied the news media wasn't doing a good enough job of getting the message of global warming out to the American public, and that it was Madison Avenue's job to make up the gap.

"We have to get this complicated information out to the American people. The news media simply does not work the way it used to. You know that better than any other industry," said Gore, adding that he and his wife, Tipper Gore, have pledged all the proceeds from two related media projects--a movie he is producing with Paramount Pictures, and a book being published by Rodale Press-- to the collaborative, to help pay for what he described as a "major advertising purchase over the next three years--a very significant buy."

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[Hekate]

14. K&R. Al Gore the Great

:thumbsup:

Hekate