U.S. Army ad slogan shrinks by half ("Army Strong")

[sabra]

http://washingtontimes.com/upi/20061109-090712-9956r.htm

U.S. Army ad slogan shrinks by half

The U.S. Army on Thursday unveiled its new two-word $1 billion recruiting slogan, with "Army Strong" replacing "An Army of One."

The timing of the announcement coincides with Veterans Day and the new slogan will have a 5-year run, the Chicago Tribune reported.

The 5-year-old "An Army of One" was criticized by soldiers who claimed it was counter to what it meant to be in the Army. It replaced "Be All You Can Be," which ran for almost 20 years, the Tribune said.

The war in Iraq has been a bane for recruiters, who narrowly achieved a target of 80,000 enlistees this year, although they fell short of target in 2005.

[PurityOfEssence]

1. Ug. Me Big. Army Strong.

I think the Army needs to find another ad agency...

[saigon68]

6. Low hanging fruit appears to like mindless slogans

It used to be in my time (Kill a Kommie for Mommie)

[TechBear_Seattle]

7. The problem is

We low hanging fruit are not allowed to join the Army. :rofl:

[rocktivity]

28. Bad TechBear_Seattle! BAD!!!

:spank:
rocknation

[TexasLawyer]

8. Fire bad!

Me strong! Army strong!

[Sabriel]

10. Strong Like Bull!

Or is that too text-heavy?

Edited to add, maybe they figured "An Army of One" was a little too prescient, the way recruitment goals were going....

[MGKrebs]

18. Ouch! You bad. Strong maybe. Very bad.

Even if it was an Army of one, Rummy would have gone to war with it. It would have been the Army he had, even if not the one he wanted.

[ozymandius]

24. Thag angry! Thag smash! Me Thag!

[Wickerman]

2. and Lance's lawyers are already at work

[HereSince1628]

3. The easiest way to improve recruitment is begin the pull out of Iraq

This little choice by the Army shows just how deep Bush's Manicheaism has reached.

[Kagemusha]

4. Why not just Army Smash? Fits the current war in Iraq just fine.

Sounds appropriately Hulk-ish. Bull in a china shop-ish.

[Miss Chybil]

22. How about Army Boom-Boom?

I guess that's too many words.

[sarge43]

25. I like that.

Army A-go-go or is that too retro?

[Miss Chybil]

38. I think it has a nice ring to it.

There must be a job for both of us at some ad agency somewhere...

[Maeve]

5. Typical. when all goes badly, change the slogan! Riiiight....eom

[Miss Chybil]

23. Yep. That's number one in the Repug play book. nt

[Name removed]

9. Deleted message

Message removed by moderator. Click here to review the message board rules.

[w4rma]

11. It's not the system. It is the Republicans. They purged most of the smart people from top

positions. And they keep the smart ones from getting promotions. Only loyalist sychophants have been allowed to hold the top positions under Bush/Rumsfeld.

[blackhorse]

17. I agree that . . .

the rot has accelerated under the current regime. But, I think a case can be made that its roots go quite a bit farther back.

BH

[myrna minx]

12. So Boris Karloff's portrayal of Frankenstein's monster is

now writing copy for the Army? :eyes:

On edit---2 BILLION DOLLARS! *thud*

[rocktivity]

29. One "thud"--coming right up!

rocknation (who has a sister named Myrna)

[myrna minx]

32. I want to be paid one billion dollars a word!

:hi: to my fellow Myrna.

[0rganism]

13. whoa -- someone has a serious case of LAME

For a billion dollars, you'd thnk they could come up with something less idiotic. What is this Army Strong anyway, a kitchen cleanser? A deodorant? Come on.

[genieroze]

14. What a knuckle dragging slogan.

[sarge43]

15. Army of One: and its amazing drill team.

Army Strong: Just keep up wind from them.

Christ on a moped, what an embarrassment.

[Name removed]

16. Deleted sub-thread

Sub-thread removed by moderator. Click here to review the message board rules.

[DumpDavisHogg]

19. Sounds like COOKIE MONSTER! "Me want cookie. Army strong." n/t

[truthisfreedom]

20. Perfectly describes how knuckle-dragging we appear to others.

[Miss Chybil]

21. I hated "Army of One" - being an Army veteran - what an idiotic slogan.

And now "Army Strong?" What the hell is that? Just because the Air Force has a two-worder, doesn't mean the Army needs one. "Army Strong." Sounds like something an ingnoramus would say.

I used to like the "We do more before nine in the morning than most people do all day." And, "Be All You Can Be," was pretty inspiring. What's wrong with these people? If it works, don't fix it.

[AllegroRondo]

27. "Be all you can be" was great

of course, with my unit, it was "we drink more coffee by 9 AM than most people do all day!"

[rocktivity]

30. I not only worked at the ad agency that came up with Be All You Can Be

I worked for the copywriter! They never should have changed it--it's a classic slogan like Diamonds Are Forever (which also came out of that agency)

Of course, we had a sane commander-in-chief back then.

:headbang:
rocknation

[Miss Chybil]

37. Wow, that's really cool!

:toast:

[west michigan]

26. Me mongo....

...mongo like candy. The army strong thing made me think of blazing saddles.

[Odin2005]

31. Christ, just go back to "Be all that you can be."

I thought "An army of One" was lame, this is just pathetic.

[VegasWolf]

33. Sounds like exactly the right slogan to appeal to all those high school dropouts

the Army is targeting.

[David__77]

34. ARMY. GOOD.

OK, where's my ten million dollars. Ha! When I wrote that I thought of Krazy Katherine Harris saying "ten million dollars" in that creepy voice.

[jdadd]

35. Hmmmmm

Army Green like Hulk!!

[BrutalEntropy]

36. wow...

"ARMY STRONG"

The next slogan will be

"HULK SMASH"

or

"KILL AYRABS!"

[Bush_MUST_Go]

39. It sounds like some dumb slogan bush came up with on "the Google."

[Nihil]

40. "U.S. Army ad slogan shrinks by half ..."

"... to match the IQ of their latest recruits."