Louisiana will launch media campaign to mitigate oil spill's damage to tourism industry

[ProSense]

Source: The Times-Picayune

The Louisiana tourism industry will soon launch national media campaigns designed to mitigate damage to the industry in the wake of the BP oil spill in the Gulf of Mexico.

Lt. Gov. Scott Angelle said this week that he plans to use a $15 million BP tourism grant awarded to the state to support three efforts. The money, when it becomes available from BP, will be divided evenly between the three tourism endeavors: coastal tourism response, marketing of the greater New Orleans area and marketing of the state.

The Department of Culture Recreation and Tourism made a decision on how to allocate the money after reviewing plans for recovery submitted by industry stakeholders and conducting research on the spill's impact on tourism.

<...>

The statewide marketing campaign will begin next week with television ads, said Pam Breaux, secretary of the Department of Culture, Recreation and Tourism. The state campaign will promote Louisiana fisheries and seafood, restaurants and other events.


Read more: http://www.nola.com/news/gulf-oil-spill/index.ssf/2010/06/louisiana_will_launch_media_ca.html

[ChairmanAgnostic]

1. They'll call it "All we need is vinegar. . . ."

[Angry Dragon]

2. And I bet one could actually rent a deep sea fishing boat....

[Oregone]

3. To troll the harbor

[sulphurdunn]

4. In a corporate state

all problems can be mitigated through public relations.

"The Medium is the Message" Marshall McLuhan:

[Robbien]

5. Which is why BP is stingy with clean up monies

but PR grants worth a total of more than a hundred million were given to all five gulf states.