Anyone? Anyone?
Pier Silvio Berlusconi:
His Plans, StrategyBy Dom Serafini
EXCERPT...
But how did the young Berlusconi sweep through a 15 billion euro conglom that, in addition to Italy's three major TV networks, now controls 52 percent of Spain's Telecinco?In 1992, Pier Silvio Berlusconi entered Mediaset via its ad rep, Publitalia. Subsequently, he moved on to Italia-1, Mediaset's second national TV network and, in 1995, assumed roles in all three of the group's networks: Canale 5, the flagship web; Italia-1; and Rete-4, including (by the following year) their program scheduling. Since 2000 he has been vice president of Mediaset Group and president of R.T.I., the conglom's fully owned sub-holding that comprises all TV businesses and Internet activities.
Pier Silvio Berlusconi is also a board member of Fininvest, a private group that is headed by his older sister Maria Elvira (Marina) Berlusconi. This investment group, which owns 48.6 percent of the publicly traded Mediaset -- on the Milan stock exchange since 1996 -- is 96 percent controlled by the Berlusconi family. Fininvest also owns film company Medusa, soccer club A.C. Milan, insurance group Mediolanum, 51 percent of home video chain Blockbuster (with Viacom), and 50.3 percent of Italy's largest publishing company, Mondadori, which is headed by 37-year-old Marina Berlusconi.
According to published reports, Fininvest's net revenues in 2001 were 2,432 million euro, providing a 77 million euro profit after taxes.
This is the first interview that Pier Silvio Berlusconi has given to an international publication, perhaps indicating the start of a more prominent participation on the world stage?
CONTINUED...
http://www.videoageinternational.com/2003/articles/May/berlusconis.htm