Killer heat wave in Japan boosts sales of beer, A/C units

[dArKeR]

AFP , TOKYO

Customers pass by a store selling air conditioners and electric fans in Tokyo on Friday as temperatures soared over 35 degrees Celsius in Japan. Heat waves are baking many parts of Japan, and thirsty customers are rushing to grab a beer, summer clothing and new air conditioners.
PHOTO: AFP
http://www.taipeitimes.com/News/worldbiz/photo/2004/07/12/2003139438

A killer heatwave baking much of Japan may have claimed seven lives and caused dozens of people collapse this month but for many, rising temperatures mean rising sales -- and cool profits.

Thermometers have topped 35?C in many cities, but the heat is perfect for manufacturers, retailers and service industries whose profits last year were hit by an unusually cold summer and prolonged rain.

"Its good that the hot summer has started early to promote sales and that temperatures are not at record highs, which would make people too lethargic to spend," said Akiyoshi Takumori, chief economist at Sumitomo Mitsui Asset Management.

http://www.taipeitimes.com/News/worldbiz/archives/2004/07/12/2003178733

[JaySherman]

1. Yeah. It's a hot one.

I live out in the country and it's regularly been hitting at least 33*C here. When I went into the city on Friday, it was unreal. Unfortunately I have no AC in my apartment, so I've been spending alot of time lying in front of the fan.

[psychopomp]

3. Okinawans have the answer

ORION beer! That stuff was made for this kind of weather! Too bad it is best only in Okinawa, where it is always super-fresh off the tap!

[PartyPooper]

2. Last year thousands died in Europe during a record heat wave.

I hope this tragedy isn't repeated in Japan or anywhere else.

:-(