Frito-Lay Faulted for Chicago Chip Claim

[peterh]

http://www.thestate.com/mld/thestate/business/9226874.htm

CHICAGO - A federal judge ordered Frito-Lay to stop ads that say Chicago potato chip fans prefer Lay's over local rival Jays, saying the snack food giant can't prove the claim.

U.S. District Court Judge Samuel Der-Yeghiayan faulted data cited by Frito-Lay because testers had not screened out participants who were not from Chicago, and because Jays chips were labeled as "unflavored" during the tests, while Lay's were labeled as "classic," a tactic the judge called "clearly derogatory."

"Lay's appears to be motivated by greed in displaying and airing advertisements which are not only damaging to Jays but are deceiving to the public," Der-Yeghiayan said.

He ordered Frito-Lay to immediately remove billboards trumpeting the test results.





Great!!! Now how about those deceptive (fraudulent) political ads by the twit….nahhh…wouldn’t think so….

[denverbill]

1. Great. Now, on to 'Fair and Balanced' Fox. n/t

[trotsky]

2. I wonder if they did something similar here in MN.

The local favorite is Old Dutch, and I must say they're the best chips on the market. Especially their Kettle Crunch variety.

But Lay's has put out radio spots saying their chips were preferred over Old Dutch in a taste test. Interesting.