New TV channel for advertisement lovers

[rawstory]

Amusements from The Raw Story, http://rawstory.com (read closely -- this new 'advert' channel will actually have LESS ads than regular tv shows...hahaha)

By Ian Burrell, Media Editor
THE INDEPENDENT (UK)

24 July 2004

To some they are the signal to go out and put the kettle on and to others they are an infuriating intrusion into their favourite television shows. But advertisements, the lifeblood of commercial television, are to be given their own dedicated channel in recognition of the number of people who prefer them to the actual programmes.

The Advert Channel will feature shows about commercials 24 hours a day. But only nine minutes per hour of the schedule will be filled with current ads - the other 51 will be taken up by programmes about classic commercials and how they are made.

The venture is the result of two years of planning by Vince Stanzione, a former City worker, and Chelsey Baker, a former lingerie model, actress and karate enthusiast. Ms Baker said the channel would "solve the problem of the UK's unpopular television programming".

"We will be showing ads as a form of entertainment and also from an artistic, creative and cultural level," she said. "And we will be having behind-the-scenes footage of how the adverts are made."

http://news.independent.co.uk/uk/media/story.jsp?story=544146