Voters are Doing it in Their Living Rooms with People They've Never Met Before
by Zach Exley
November 02, 2006
Huffington Post"If the fundamental nature of political campaigning is turned on its head, and no journalist reports it, then does it really happen?
The following represents as big of a transformation as the arrival of TV in politics half a century ago: This weekend, an army of more than 100,000 ordinary voters, spread across every state in the nation, will work together as single disciplined team as they conduct a sophisticated GOTV operation to reach "drop off" Democratic voters in competitive House and Senate races.
MoveOn.org's "Call for Change" program (motto: "It's too close NOT to call") provides its volunteers the same kind of high-tech online console that tele-marketers use to contact micro-targeted voters as report in results. The difference is that these volunteers actually believe in what they're saying, and therefore connect with voters in a way that paid tele-marketers can never. As anger peeks at cynical and negative campaigning, putting voters directly in touch with other voters is a brilliant strategy -- one made possible only recently by new technology and new organizing techniques.
Any individual with an Internet connection can use the MoveOn system to make calls alone. But tens of thousands of volunteers have exponentially scaled up the program by holding "call parties" at their homes. Go to MoveOn's site and search your zip code -- there are parties near you. Each one is hosted by an unpaid volunteer, working with little or no in-person support from organizers. Hosts furnish their guests with snacks, voter lists, instructions and moral support. Many attendees, having been shown the ropes, then go host their own party the next week.
I reached a handful of these party hosts last night to find out what makes them tick. I started getting a picture of a vast network of local leaders scooping up volunteer energy in their neighborhoods that has for so long gone untapped.
...........SNIP"
http://www.huffingtonpost.com/zack-exley/voters-are-doing-it-in-th_b_33100.html