'Innovate' a dirty word in Ottawa
Nov. 13, 2006. 05:29 AM
SUSAN DELACOURT
OTTAWA BUREAU CHIEF
The Toronto StarOTTAWA— "It may be Canada's "new" government, but that doesn't mean it's innovative.
A memo from deep within the bureaucracy of the federal industry department shows that "innovation" and all its related forms may have joined other banned words, such as "equality," in the language-sensitive Conservative government.
In an update on a communications plan to be rolled out next month at the department, people involved with the effort are told of editing changes ordered by a director-general with the department: "We were required to delete or replace all the words `innovation,' `innovate,' `innovative,' in the text," the memo states.
The document in question revolves around the industry department's approach to sustainable development — part of the wider, environmental issue that is proving so politically problematic for the Conservatives.
The memo doesn't say why "innovation" has become a bad word, but it may have something to do with the previous Liberal government's fondness for the term. It became a popular buzzword under industry minister John Manley in the Liberals' first term in office, from 1993 to 1997, and was unfurled as a Liberal priority in 2002, complete with a national summit in Toronto, under then-minister Allan Rock.
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