from Rolling Stone, via AlterNet:
Campaign Journalism Is Back, More Evil Than '04
By Matt Taibbi, RollingStone.com. Posted April 10, 2007.
You'll hear a lot in the next 20 months about which candidate has bony hands, who looks good in a parka -- but you won't hear anything about who voted for the bankruptcy bill and who didn't. God help us, the 2008 presidential election is already here; they are already murdering huge forests in South America so that Jonathan Alter and Karen Tumulty can tell us what the latest Scripps/Howard poll says "voters believe the next president's haircut should look like." Hell is much too good for all of us ...
Mainly in an attempt to preserve my own tenuous grip on sanity, I made it through this past weekend without reading much coverage of the campaign. The election, after all, is nearly a full Martian year away, with a Super Bowl and two World Series still to play out in between -- which means that the "urgency" of breaking campaign news is now and will remain for at least a year an almost 100% media concoction.
Like Seinfeld, the presidential campaign is essentially a "show about nothing," a prolonged prime-time character-driven drama crafted around a series of fake conflicts that always get resolved by the end of the program, in this case November, 2008. Marcia and Greg make driving-test bet in segment one; Marcia imagines instructor in underwear in middle segments; Marcia and Greg's bet ends in a tie, family loves each other again. In the old days the presidential show's writers tended to use actual political issues (Georgie and Hube argue about Vietnam!) as the starting points for their dramatic conflicts -- a natural artistic strategy, given that the subject matter was a real election in a giant country teeming with ugly social and economic problems -- but in the last few cycles the networks seem to have figured out that you can shoot even a whole season of a presidential race without including any of the boring political shit.
Instead, you can cover the whole race using the time-tested Aaron Spelling method of creating TV dramas: you pack a rich and magical dream-landscape with a group of easily-recognizable psychological archetypes and spend a dozen episodes or so letting them smash into each other in bikinis and sports cars (if the show is set in California) or spurs and hoop-dresses (if it's a Western).
...(snip)...
There was a classic example of this stuff this past weekend in the New York Times, in a piece by Adam Nagourney called "2 Years After Big Speech, A Lower Key for Obama." The Times, incidentally, is one of the chief producers of this brand of campaign journalism. In every presidential election, the paper manufactures its own story lines around fictional candidate struggles to conquer certain adjectives. They will show candidates fighting for the title of the most "nuanced," wriggling away from tags like "prickly," and racing to great final showdowns of adjectives in the general election -- "brainy" versus "folksy," "emotional" versus "plodding," and so on.
And make no mistake about it, they invent these controversies out of thin air. One of the most conspicuous instances I can recall was December of 2003, when reporter Rick Lyman ran a piece called "From Patrician Roots, Dean Set Path of Prickly Independence" and then ran a piece just a few weeks later in which Dean had to defend himself against Lyman's charges that he was prickly ("I can be prickly with the press corps... I'm not usually prickly with other people."). Reporter calls candidate "prickly," then asks candidate to answer charges of prickliness. Now that's journalism! The campaign press will follow the same formula over and over again, just changing the word -- a candidate will be accused of being too liberal (Kerry), too cold (Hillary), too "lightweight" (Edwards), too "unserious" (Sharpton), etc., until he either cries uncle or drops out. Using this technique the press can basically bludgeon any candidate into whatever shape it likes. When a candidate fails to comply -- when, say, a Kerry fails to demonstrate that he's not too "patrician" for middle America -- he is summarily punished and usually ends up a loser. ....(more)
The complete piece is at:
http://www.alternet.org/mediaculture/50403/