From OurFuture.org:
On the question of aggressive tacticsSubmitted by Rick Perlstein on August 18, 2007 - 12:49pm.
Kathy G, a brand-new foul-mouthed fem-blogger on the scene (subbing for Ezra Klein), asks a question:
Why aren't Democrats doing more to aggressively discredit the Republican candidates? It's essential that we shape the negative narratives about those bozos right now, before it's too late. Yet none of the operatives on our side seem to be doing that. Why is it that the Republicans always seem to be thinking and planning at least three steps ahead of the Democrats?This provides me a great opportunity to post something I've wanted to share for some time. Murray Chotiner is the gnarled, amoral troll who taught Richard Nixon everything he knew about running campaigns and the art of political destruction. Before going into politics, he was a lawyer specializing in representing loan sharks. Conspiracy theorists have always found it suspicious that he died in a car crash during the Watergate investigation. It's always been my conviction that progressives need not be gnarled, amoral, nor trolls in order to learn some things about how to win from people like Chotiner, things that far from compromising ethics, represent instead a belated refusal to unilaterally disarm in the face of shrewder conservative tacticians—people like Murray Chotiner; and also the man who is very much his spiritual heir, Karl Rove. Some of this stuff is just basic lessons in martial maneuver.
And even if you disagree, certainly you would agree that progressives at least need to know how the gnarled, amoral trolls think, the better to defend against the dark arts.
Well, here's a glimpse into their playbook, which hasn't really changed since 1954, when Chotiner delivered a lecture to a campaign school for Republican state chairmen. The transcript was leaked, and Russell Baker described it in the New York Times. It's a fascinating historical document, but also an uncanny invitation to deja vu—for in his words are Rovism in a nutshell. One insight: while I've heard progressives arguing that people should hold their fire with critical articles and posts on opposing candidates until the general public is paying attention to the race, his advice is precisely the opposite; he agrees with Kathy G—define your opponents before they have a chance to define themselves.
And so, after the jump: Russell Baker's article, from May 13, 1956.
CHOTINER ADVISES G.O.P. HOW TO WIN
Candidates Told to Run Down Opponents Before the Race and to Limit Issues
By Russell Baker
Special to the New York Times
WASHINGTON, May 12—The first step toward attaining public office, according to Murray Chotiner, is: Tear down your opponent before you start to run.
This was the fundamental part fo a formula for successful political campaigning that was designed by Mr. Chotiner. He was campaign manager in 1952 for Richard M. Nixon, now Vice President.
Mr. Chotiner included this idea wiht scores of other pieces of advice for the present-day Republican campaigner in a speech that he delivered to the forty-eighty state chairmen at the Republican Naitonal Committee's campaign school here last September.
The press was barred from the meeting, so that Mr. Chotiner's advice to Republican candidates has been kept secret until today.
A transcript showed that he delivered an informal but comprehensive speech of some 12,000 words that covered a wide spectrum of political techniques. Its subject matter ranged from teh use of and defense against the "smear" to the art of using pink paper to suggest that an opponent had "leftish" political opinions. .......(more)
The complete piece is at:
http://commonsense.ourfuture.org/question_aggressive_tactics?tx=3