A Potential Theme for Edwards? "The Politics of Unity" vs. "The Politics of Division"
by RJ Eskow | Nov 2 2007
If this week's post-debate debate has proved anything, it's that Hillary Clinton is consciously using the Politics of Division as a strategy. She's tried to divide men against women and treat-us-the-same feminists against go-easy-on-us feminists. Any progressive who challenges her on substance can be pigeonholed as a "Hillary hater" and kept after school with the sexists.
This week she's accused her opponents (except Richardson) of ganging up on her. She's used the "one tough woman" spin relentlessly (which Tim Grieve brilliantly dissected with a simple question: What if Obama had been in her shoes and responded he's "one tough black man" against five whites?) She's found more than enough minions in the blogs and the media to spin her narrative, creating a level of dissonance and friction that hasn't been seen in the Democratic Party since Vietnam.
All in three days. And all to spin a lackluster debate performance. What will happen when things get really rough? If she keeps this up she's going to fracture her party.
This cynical strategy, the Politics of Division, may have been inevitable given Mark Penn's leadership role. Penn's a smart guy, but his entire strategic foundation - the concept of "microtrends" - is basically a rhetorical and analytical framework for an older and much simpler concept: Divide and conquer.
After all, a candidate can always choose between issues that galvanize large groups and those that appeal to narrowly-defined segments of the population. A large majority of voters want us out of Iraq. But if you're a politician who's closely tied with the "bipartisan" machine that got us into Iraq, it's more comfortable to avoid that sort of broad-based movement in favor of pitting small groups against one another.
When you divide the population into so many subgroups, you can pick and choose those groups that reflect your own interests and ideology and pretend it's just "the numbers" talking. Although Ezra Klein explains the statistically meaningless nature of "microtrending" in his review of Penn's book on the topic, Penn was using his "numbers" routine less than 24 hours after the debate to say that he was "detecting some backlash" among women voters. (No documentation or methodology was provided.)
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