Blackwater's Bu$ine$$
By Jeremy Scahill
12/06/07 "The Nation" -- -- Gunning down seventeen Iraqi civilians in an incident the military has labeled "criminal." Multiple Congressional investigations. A federal grand jury. Allegations of illegal arms smuggling. Wrongful death lawsuits brought by families of dead employees and US soldiers. A federal lawsuit alleging war crimes. Charges of steroid use by trigger-happy mercenaries. Allegations of "significant tax evasion." The US-installed government in Iraq labeling its forces "murderers." With a new scandal breaking practically every day, one would think Blackwater security would be on the ropes, facing a corporate meltdown or even a total wipeout. But it seems that business for the company has never been better, as it continues to pull in major federal contracts. And its public demeanor grows bolder and cockier by the day.
Rather than hiding out and hoping for the scandals to fade, the Bush Administration's preferred mercenary company has launched a major rebranding campaign, changing its name to Blackwater Worldwide and softening its logo: once a bear paw in the site of a sniper scope, it's now a bear claw wrapped in two half ovals--sort of like the outline of a globe with a United Nations feel. Its website boasts of a corporate vision "guided by integrity, innovation, and a desire for a safer world." Blackwater mercenaries are now referred to as "global stabilization professionals." Blackwater's 38-year-old owner, Erik Prince, was No. 11 in Details magazine's "Power 50," the men "who control your viewing patterns, your buying habits, your anxieties, your lust.... the people who have taken over the space in your head."
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