Obama's got ground game
Shrewd grass-roots organizing has helped the candidate grab primary victories nationwide, and could prove key to vanquishing Hillary Clinton in Texas.
By Mike Madden
Feb. 29, 2008 | AUSTIN, Texas -- Walk into Barack Obama's Texas headquarters down the street from the state Capitol, and you're immediately reminded of the complicated rules of the weird primary/caucus hybrid coming up here next week. "Ask us about the Texas Two-Step," says a huge sign painted to look like the state flag, with a giant Obama smiling down from the blue stripe on the left. Running phone banks, volunteers remind early voters to save the receipt showing they've already cast a ballot if they want to caucus on March 4 after the polls in the primary close. (Texas Democratic Party rules allow for participation in both.) Obama's staff here calls preparation for the Texas election "the Olympics" of field organizing, but they seem more than ready for it.
The emphasis on organizing -- which has helped the campaign harness enthusiasm about Obama and propel a nationwide political movement -- has been one of the keys to Obama's success so far. Beginning with the 23 caucuses and primaries on Feb. 5, Obama has steadily built a delegate lead by simply playing to win just about everywhere the calendar took the campaign. Hillary Clinton's wins have been blunted by Democratic Party rules that award delegates proportionately -- and Obama racked up blowout wins in states where Clinton never gave him a serious run.
Obama's winning streak left Clinton aides floating a line of spin that has flown about as well as the Hindenburg: "Well, of course he won there -- he tried to." Now, grass-roots organizing could wind up being the deciding factor in the campaign, unless Clinton surprises and pulls out big wins in Texas, Ohio, Rhode Island and Vermont next Tuesday.
From the start, Obama's campaign devoted more resources to field work in far more states than Clinton's did. One of the first advisors to sign up with Obama was deputy campaign manager Steve Hildebrand, one of the Democratic Party's top grass-roots organizers. Obama won the Iowa caucuses in part by drawing out new voters who hadn't shown up in previous elections. His campaign built subsequent wins in similar fashion in states that followed. Months before Super Tuesday, Obama had paid staffers operating in every state -- including nine employees working out of four offices in North Dakota, where a Democrat hasn't won the general election since 1964.
In the Super Tuesday states, by primary day, Obama had more than 500 paid campaign employees working on the ground. He even had two staffers in Alaska; Obama won the state's caucus 75 to 25, taking nine of the 13 delegates up for grabs. The Obama ground game rolled on. Throughout February, it deployed across Midwestern states -- some of which rarely vote Democratic in the fall -- with staff (18 in Kansas alone) and reaped big victories.
The day after Obama won the South Carolina primary by a bigger than expected margin, South Carolina field organizers headed to Virginia, Maryland and D.C., which voted Feb. 12. Clinton's strategy, meanwhile, was pegged to wins in big states on Feb. 5. But she was so unprepared for what came next that a week later, she lost Virginia -- where Clinton's national campaign is headquartered -- by 29 points. That loss said it all: Polls in January had her up big there.
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