'Sarah Palin, Senator John McCain’s surprising selection to be his vice-presidential running mate, took Alaska by surprise, too, not long ago. Though indisputably Alaskan, she rose to prominence by bucking the state’s rigid Republican hierarchy, impressing voters more with gumption, warmth and charm than an established record in government.
It was a combination that dumbfounded her rivals.
“She wouldn’t have articulated one coherent policy and people would just be fawning all over her,” said Andrew Halcro, a Republican turned independent, who along with Tony Knowles, a Democrat, ran against Ms. Palin for governor in 2006. “Tony and I looked at each other and it was, like, this isn’t about policy or Alaska issues, this is about people’s most basic instincts: ‘I like you, and you make me feel good.’ ”
“You know,” said Mr. Halcro, invoking the Democratic presidential nominee, “that’s kind of like Obama.”' >>>
http://www.nytimes.com/2008/08/30/us/politics/30palin.html