The Obama lesson to Rupert Murdoch

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The Obama Administration’s renaming of its public relations office as the “Office of Public Engagement” has deep lessons for press barons like Rupert Murdoch.

While Murdoch thinks people should be made to pay for what his people say, the Obama people understand that interaction is the future.

A liaison sits on a stage and tells you, just like a news anchor or newspaper editor. A liaison controls the horizontal, the vertical, where stories will fit on the page, what page they’re on, and whether there is time for them.

Engagement is different. It’s more than a blog. It’s not one-way traffic. It’s two-way traffic between people and government, discussions that are moderated so everyone is heard and everyone feels safe.

http://blogs.zdnet.com/open-source/?p=4199