With money comes great influence: political, ideological, even sartorial. The doublet and hose of Henry VIII were copied from the lavish dress of rich Florentine and Venetian merchants at the height of the Renaissance; sombre suits spread throughout the world in homage to the Victorian gents who commanded the British empire, and the jeans and T-shirts of today's teenagers were born in the United States, the 20th-century hegemon.
In their new book, The End of Influence (subtitled What Happens When Other Countries Have the Money), the economists Stephen Cohen and Brad DeLong argue that the supplanting of the US by other rising economic powers will have seismic consequences for a world that has spent the best part of the past century buying up the American dream and all its accessories – from Coca-Cola to schmaltzy Hollywood movies, hamburgers to irritating conversational tics ("like, whatever!").
Because America had the money – had it solidly, rightfully, self-assuredly, and durably – for about 100 years, people all over the world wanted to be like Americans: successful, modern, loose-jointed, efficient, democratic, socially mobile, leggy, clean, powerful, and, of course, rich," they say.
Today, the US is in hock to China to the tune of $800bn (£520bn) in treasury bonds, and potentially a much larger sum in shares and other investments, after a decade-long borrowing binge by governments, families and corporations. Even before the crunch, that shift made it inevitable that the US model would lose its allure. But the crisis, which had its roots in the home of the unbridled free-market capitalism, has supercharged the transfer of power from the west to the emerging economies of China, India and Latin America.
http://www.guardian.co.uk/business/2010/feb/22/america-neoliberal-dream-imf