President Bush's political difficulties have prompted a debate among Democrats and aides to Senator John Kerry over how cautious his campaign should be on a variety of issues, from choosing a vice president to differentiating himself from Mr. Bush to responding to the turmoil in Iraq. Some party officials say that with three new polls showing President Bush more embattled than he has ever been, Mr. Kerry's wisest course would be to take few chances and turn the election into a referendum on a struggling president. "People have won a lot of campaigns by just saying, `It is time for a change,' " said Mark Penn, a Democratic pollster.
But other Democrats warn that such a strategy entails risks of its own, banking on the proposition that Americans would be willing to fire an incumbent during war time and replace him with someone they know little about. "I don't think anybody in their right mind is going to run for president on a strategy of `people hate the other guy and that's enough for our guy to win,' " said Douglas Sosnik, the White House political director for President Bill Clinton.
http://www.nytimes.com/2004/05/27/politics/campaign/27DEMS.html?hp