http://www.nyobserver.com/pages/story.asp?ID=5532 In a democratic society, successful propaganda generally relies on two elements: the fabrication of a useful, plausible, specific lie, and the deployment of visible professionals who are willing to repeat it until it’s believed. Like any other salesman, the resourceful propagandist must also be prepared to get lucky.
Fearful about the potential political impact of Enron, members of the Republican propaganda corps quickly realized they should argue that both parties were equally corrupted by the energy firm’s money. Simple mathematics belied this assertion, but simple minds might be persuaded anyway. (There is reportedly a videotape from the autumn of 2000 that shows Kenneth Lay dispelling such illusions, explaining patiently to his employees that Republicans deserve bigger contributions because they’re more compliant with his agenda of deregulating markets and reducing corporate taxes.)
What the G.O.P. really needed was a potent symbol of Democratic complicity with Enron; a familiar face to replace the images of the President and the Vice President and all the other administration figures compromised by Kenny Boy; a sturdy scapegoat to carry the weight of their own sins.
It wasn’t too difficult to guess who that might be.
The search for a scapegoat became a revealing exercise in experimental psychology and media manipulation. On Jan. 11, the Drudge Report ran an item purporting to demonstrate that the Clintons, not the Bushes, were the true tools of Enron. Among the highlights was a replay of past infamy: " Lay also played golf with President Bill Clinton and slept in the Clinton White House." (Proprietor Matt Drudge refuses to say where he came upon this allegation, replying only that "Lay’s direct ties to Clinton are well documented.")