at the White House in an election year.
Remember when Andrew Card, WH Chief of Staff, said, "From a marketing standpoint, you don't roll out a new product in August"? That was in August 2002, when Card was caught selling some "Saddam is a very bad man".
Well, apparently you DO roll out new products during July of a Presidential election year. WH marketing is quite different this year. The main scoreboard that counts this year is Electoral Votes in November. Not "tax cuts" delivered to the ultra-wealthy, not bills enacted into law, not Supreme Court victories,
This year we have the Big Sales Contest. It's time for heavy promotion of political products that would add to a Republican margin of victory over Democrats in states where electoral votes are up for grabs.
Now Dubya's White House is not the first to face this problem. Prior Republican market research shows clearly how to eke out close wins in tight states.
The key is Segmented Marketing. It would be great to develop new products that exploit geographic and ethnic imbalances in the tendency to vote Republican or Democrat.
The ideal new product would
(1) Raise voter turnout at least a few percent in neighborhoods and ethnic groups that tend to vote Republican and
(2) Lower voter turnout at least a few percent in 'hoods and ethnicities that tend to go Democrat.
If a product would not satisfy BOTH objectives, then accomplishing EITHER (1) or (2) would be great.
Apparently, Karl Rove, John Ashcroft, Tom Ridge, DeForrest Soaries, and others have just rolled out a product engineered to accomplish goal (2).
(a) URBAN neighborhoods where masses of people congregate for long periods in confined spaces tend to vote Democratic.
(b) AFRICAN-AMERICANS and MEXICAN-AMERICANS tend to go Democratic rather than Republican, African-Americans often by 10-to-1 margins. They also tend to fear getting hassled by armed men wearing uniforms. Police generally can question and search people under "criminal justice supervision" whenever they want. And, because of discrimiation in the "justice" system, MAJORITIES of men in many predominantly minority and poor neghborhoods are under such supervision. Guards at polling places can deter such voters just by standing there, or by asking for ID.
"HOMELAND BALLOT SECURITY" is a product that will exploit both (a) and (b).
DO YOU AGREE?
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(a) In often-Democratic URBAN areas especially, "Homeland Ballot Security" plants a seed in people's minds that going to the polls on election day elevates risks of being mowed down in a subway car, blown up by a car bomb on the street, etc, etc. In the more-Republican suburbs, people have to go out of their way to become part of a crowd. Shopping mall sales may decline on election day, but they're not on the WH scoreboard, at least not this year.
(b) Homeland ballot security has many of the same properties as "ballot security efforts against VOTE FRAUD". Republicans have long experience with this: see the quote from "American Prospect" below. Do you think this new WH fearmongering might be tied to minority vote suppression plans? Just as "All the President's Men" taught us to "follow the money" under Nixon, "Bowling for Columbine" has taught us to "follow the fear" under Dubya and Karl Rove. The lead person for the new "homeland ballot security" effort is a former pastor of an African-American congregation and a former NJ Secretary of State. See post the bios in Bush_Eats_Beef's thread at
http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=104x1973367 .
Having been Christie Whitman's Secretary of State, Soaries must know how suppressing African-American votes succeeded in squeezing 911 Commission chair Tom Keane into Morven (the Governor's mansion) during the Reagan era. Maybe Rove is coaching him on how to take Kean's "Republican Ballot Securty Task Force" concept nationwide, at tazpayer expense.
From
http://www.prospect.org/print-friendly/print/V13/23/mcdonald-1.html'Americans might like to think that discrimination against minority voters ended with the civil-rights movement, but it's been going on in many parts of the country ever since. And BALLOT-SECURITY programs have been the usual vehicle. A notorious "anti-fraud" initiative was implemented before the 1981 gubernatorial election in New Jersey. The Republican National Committee formed a National Ballot Security Force.... On election day, the security force dispatched armed off-duty police officers wearing official-looking armbands to heavily black (and Democratic) precincts in Newark, Camden and Trenton. The Republicans also posted signs warning that the polls were being patrolled by security-force members and offering a $1,000 reward for anyone giving information leading to the arrest and conviction of election-law violators....
The Democratic National Committee filed suit against the New Jersey and national Republican parties, and it was eventually settled. The defendants agreed not to post security forces at polling places or allow any other election tactics that targeted minorities or deterred them from voting. Despite the agreement in the New Jersey case, the Republicans resorted to similar maneuvers in Louisiana in the 1986 U.S. senatorial campaign involving Democrat John Breaux and Republican Henson Moore. ... Republicans ... launched still another ballot-security program in North Carolina in 1990, during the heated U.S. Senate contest between Republican Jesse Helms and Democrat Harvey Gantt.... After the election -- which Helms won -- the Justice Department sued the North Carolina Republican Party and the Helms for Senate Committee. The defendants, without admitting any wrongdoing, entered into a consent decree in which they agreed not to undertake similar ballot-security programs in the future without court approval.
Copyright © 2002 by The American Prospect, Inc.'