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[Zhade]

It's official - our country is bonkers.


Selling bombs along with soap?
By Gene J. Koprowski
UPI Science News

http://www.informationclearinghouse.info/article4551.htm

Defense contractors usually stay out of the mass market because they have only one customer to persuade -- the Pentagon.

Lately, however, some companies have been using classic, consumer-behavior-altering advertising campaigns -- both in the broadcast and print media and on the Internet -- to persuade opinion influencers, who are the key constituents of decision-makers affecting major military procurements.

Media psychologists -- who track the impact of media perceptions on human consciousness -- say these defense firms are taking a page from the playbook of major prescription drug manufacturers. Just as makers of prescription medications have done in recent years, weapons makers have begun targeting individuals who can influence the federal government's buying decisions, hoping to generate subtle pressure to purchase their products.

"This a new trend," Stuart Fischoff, a professor of psychology at the Fielding Graduate Institute in Santa Barbara, Calif., and founding president of the American Psychological Association's media psychology division, told United Press International. "This is like what the pharmaceutical companies have done -- going directly to consumers, rather than doctors. That worked very well for the drug companies, some of whom increased their sales by 40 percent for advertised prescription drugs."

<SNIP>

Using the prescription drug companies' experience marketing prescription drugs on TV as a metaphor, Butterworth added: "If enough people talk about something working, such as the medication advertised, people will demand that medication of their physician, regardless of the reality of their specific needs."

[Karenina]

1. It's official - our country is bonkers.

:freak:

[Must_B_Free]

2. Please, Mrs. Butterworth...

more Napalm?

Pretty please?

[Octafish]

3. Crazy Pete at Camp Chaos understands...

He's not insane, but he knows that the voices in his head want to deal.

http://www.campchaos.com/othershows/casino-of-doom/cod01.html