US post-war history seen through action figures - by Tom Engelhardt

[mogster]

Here's a really good article from Motherjones:

War on the Floor
By Tom Engelhardt

You come out of the subway at Times Square across the street from the Gap and catty-corner to ESPN Zone, walk past the Drug Enforcement Agency's temporary museum ("Freedom is… Drug Free!") with its "Target America: Drug Traffickers, Terrorists, and You" show, stroll past the New York Police Department's office, its name outlined in flashing, red-capped, neon-blue letters, past the U.S. Armed Forces Recruiting Station with the big-screen video ads over the door, and plunge through traffic into thickening crowds before finally being swept through the Toys "R" Us mega-store's automatically revolving door, past a behemoth of an indoor ferris wheel filling with children, by the all-Lego, life-sized Santa Claus, by enough stuffed animals to fill a mega-pound, and up the escalator -- you can already hear the fierce roaring -- to the second floor where an animatronic T-Rex at least a story high, its feet planted in ancient-looking plastic ferns, its head swiveling, its serrated mouth opening, calls out to… well, all of us, to an answering roar of onrushing customers, standing guard as it is over the floor's well-labeled Jurassic Park display area.

It's an impressive sight, made more so by the shock of brand recognition -- and you're talking here about a father whose kids long ago outgrew toys and who, though he had once written regularly about the toy business, probably hadn't set foot in a toy store in a decade. As T-Rex momentarily stills, I take in the action-figure landscape in this near football-field sized area, just a small part of this T-Rex of a toy palace. And here's the shock: Just about every action figure I remember from my kids' childhood years is still here. Along with a modest number of recent movie-themed figures (The Incredibles, Lord of the Rings, and Toy Story), updated Lego sets of space aliens called Bionicles, and a few modest brands I've never seen before like the Alien Racers and Yu-Gi-Oh! (Japanese robotic monsters), there are endless old friends and acquaintances from toyscapes stretching back decades. Here are the Transformers, those adaptable Japanese robots from the 1980s, and the Power Rangers (more Japanese transformable figures), and Star Wars figurines, and Superheroes that, like Captain America, reach back beyond my own childhood, and the Teenage Mutant Ninja Turtles that once inhabited my son's floors, and that oldest war toy of all, G.I. Joe, still fighting, as he was in the 1980s, the evil COBRA.

More:
http://www.motherjones.com/news/dailymojo/2004/12/12_581.html