Another sad-assed dirty trick from the diabolical Murdoch clan...the fruit doesn't fall far from the tree, does it?
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The New York Post - what they don't give away, they throw away. To make matters worse, they plan to count all the trash as "paid circulation."
In a frantic, desperate effort to jimmy up circulation numbers, the Post has been littering New York City with free copies encased in red plastic bags - 50,000 copies each weekday.
Home delivery agents have been dumping papers on front lawns and porch stoops throughout Brooklyn and Queens Monday through Friday for the past month.
None of the recipients asked for the papers. None of the recipients is paying for them.
The red baggies also have been spotted in vacant lots, amid construction debris on properties with demolished homes and in front of houses clearly still under construction.
Incredibly, the Post says it intends to count the freebies as "paid circulation" - as many as 1.5 million copies over a six-week period.
Such a scheme is sometimes permitted under weak, arcane industry rules regarding "third-party sales," but only if the practice is not abused.
In the Post's case, much of what spokeswoman Suzi Halpin said would be counted as "paid circulation" under the third-party sales program is ending up in gutters, garbage cans and alleyways - unread, never removed from the delivery bags.
Most of the Post's dump-and-pump is taking place in the final month of the current six-month circulation reporting cycle, which concludes Thursday. The final tally will not become official for months.
But all the while, the Post, which Lachlan Murdoch has admitted is losing $40 million a year, has been trying to pump up its numbers by using the same methods it has been steadily criticizing.
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http://www.nydailynews.com/business/story/294294p-251973c.html
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