Nogger Black

[Fear]

Sweden's biggest ice cream maker, GB Glace, has been accused of racism after launching an advertising campaign for its new ice cream, Nogger Black.

The company has been strongly criticised by the Centre Against Racism for associating the ice cream with black youth culture, including using graffiti-style writing in the ad.

"We're not critical of the colour of the ice cream or the name 'Black' but the whole concept of the advertisement," said Amina Ek of the Centre Against Racism to Svenska Dagbladet.

The ad itself features a heart drawn in white on a black background with the words 'Nogger + liquorice = true' inside.

The chairman of the Centre Against Racism, Stig Wallin, told Aftonbladet that he reacted immediately when he first saw the ad on Tuesday afternoon.

"I read it as 'Nigger + liquorice = true'," he said. "It's impossible not to see this as an allusion to racism."


more....
http://www.thelocal.se/article.php?ID=1277&date=20050413

A chocolate version of the Nogger ice cream, with a nougat center, has been on sale in Sweden for decades.

[NNN0LHI]

1. Published: 13th April 2005 20:02 BST ???

[Ken Burch]

2. Who'd want to eat licorice ice cream, anyway?

It never even caught on at Baskin-Robbins.

Still, a creepy marketing idea.

The Swedish advertising team that came up with it is probably unwinding at home with a chess tournament against Death.

[DrDebug]

3. The name/logo sounds like a very poor taste

Especially the graffiti style.

Also the idea of eating black ice (with liquorice?) doesn't really sounds delicious. My first instict would be the see: No thanks, I'm not hungry.