http://www.polidata.org/elections/red_states_blues_de27a.pdfRED STATE BLUES
Did I Miss That Memo?
May 27, 2004
CLARK BENSEN1
POLIDATA ® Political Data Analysis
Over the past quarter of a century I have generated hundreds, nay thousands, of colorcoded (thematic) maps illustrating political behavior for the nation. These maps have used election results as the source information and show the geographic distribution of voter
preferences at various levels of political geography, state, county, town/city, precinct and congressional or legislative districts2. In every one of these maps that indicate a political dichotomy of Republican vs. Democrat, the traditional color-coding scheme has been used: BLUE FOR REPUBLICAN, RED FOR DEMOCRAT.
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While not a unanimous practice4, there is significant printed evidence of tradition in favor of the blue for Republican and red for Democrat color scheme.
Nevertheless, the networks appear to be making this change full-bore during 2004. Even some conservative commentators5 have begun to use the “red state/blue state” break as a shorthand to “Republican state/Democrat state” as part of their terminology. Moreover, some younger political observers have been exposed only to the red for Republican scheme6.
Of course, while this just shrieks of inside-the-beltway elitism, it also tends to confuse the debate for many average Americans, especially those over 30. The sole premise for this short-hand is the color-coding of the maps, most of which have not been seen since the 2000 election night/recount coverage. The political parties have invested untold millions in brand recognition for their party labels. Now the media are poised to turn this around for the sake of inside Washington jargon.