Traditional media eagerly eying blogs to boost revenues, profile

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PARIS (AFP) - Traditional media such as newspapers and radios are casting an increasingly covetous eye over the growing number of Internet blogs, hoping to cash in on a slice of the action.

With daily newspaper circulation in decline, the highly critical and at-times irreverent world of the personal online journal with its potential to attract millions of readers is looking more and more attractive.

Media mogul Rupert Murdoch even warned the American Society of Newspaper Editors last month that the owners of traditional media cannot afford to be complacent.

Young people "want their news on demand, when it works for them. They want control over their media, instead of being controlled by it. They want to question, to probe, to offer a different angle," Murdoch said.

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