Link:
http://www.rafc.org/2005/08/rush-limbaugh-faltering-air-america.html<Warning to conservative talkers: objects in the rear-view mirror may
be closer than they appear.
Freedoms and Rights Coalition
Wednesday, August 10, 2005
Rush Limbaugh better not look in the rear-view mirror because he
might not like what he sees coming up behind him. Despite fictitious
and cherry-picked press releases from Premiere Radio Networks, Rush
Limbaugh is faltering across the country. In Florida, Rush's home
state, the trend is even more staggering, as the newly formed liberal
talk radio station "Air America Radio" is exploding in popularity
almost overnight.
The most recent Arbitron ratings are out for the Miami-Ft. Lauderdale
market and they spell bad news for Rush Limbaugh and
other "conservative" talkers. The Arbitrons are by no means
definitive proof of the success of a business venture, but they can
be a good indicator of the general trend in the audience and market
share of a radio station.
In the Spring 2005 reporting period, Rush's station WIOD-AM has a 2.8
listener share, down a whopping 33% from his 4.2 share in the Fall of
2004. Air America Radio, on the other hand, has a 2.0 share in Spring
2005, up a grand total of 66% since the Fall of 2004. While Rush
Limbaugh fans may take solace in the fact that he still maintains a
narrow advantage in Florida over the upstart, liberal Air America,
one must also consider that he has had a 20 year head start to build
a listener base, which is traditionally slow to develop in AM talk
radio.>