Lakoff's book "Don’t Think Of An Elephant" being made into movie

[MelissaB]

Filming Starts On ‘Deflating The Elephant’

By W. Leon Smith
ICONOCLAST EDITOR-IN-CHIEF

August 29, 2005


CRAWFORD — Italian documentary film director Aldo Vidali has undertaken the creation of a new film, Deflating the Elephant, which is based on the George Lakoff bestseller “Don’t Think Of An Elephant.”


In an interview with Lone Star Iconoclast publisher W. Leon Smith, Vidali explained the importance of utilizing “frames” to enhance debate. He also discussed how conservatives are using frames to negatively sway public opinion, which will be demonstrated in the new film.

...snip


ICONOCLAST — In what format do you intend releasing this film?


VIDALI — There’s going to be two parts of the film. The first part will be what we call streaming on demand on the internet. That first part will really be a course in what framing is all about, a preparation for the general public. We can then go into the theatres to look at the main body of the film, which will be “Deflating The Elephant,” and it will be a full illustration of the George Lakoff art of framing.


ICONOCLAST — Will the film be released to movie theatres?


VIDALI — Yes. The main body of the film will be released to them. In other words, we sort of want to do a plowing of the ground by putting it on the internet and through DVDs, a sort of Framing 101, teaching people what framing is all about, what is this framing, so that they begin to get curious as to, yeah, we’d like to invent frames, we’d like to develop frames and respond to the political assault on our country the Republicans have put on for 30 years.



More: http://198.65.14.85/News/2005/35-36/35news04.htm

[MelissaB]

1. another snip

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The Republican think-tanks have spent $3 billion to scheme up deceiving mental frames and essentially they are stealing our country from under our feet without realizing what is going on. So realizing that they took 30 years to do this and $3 billion in controlling the mass media, the question is that we are presenting to the public is “can this kind of a vast castle of corruption be removed from the American landscape in less than a year.” We say, “yes” for a very simple reason. Everybody knows that a demolition is always a hundred times faster and cheaper than construction. Essentially, conservative mental frames that oppress the American people can be brought down very fast by controlled demolitions through a very powerful message. The reason we are using Fellini is because he was a very successful in destroying the fascist, extreme right-wing mentality in Italy with films that just blew people’s minds. In fact, his name is become part of the language in many countries in the world, even in American we use the term Felliniesque.


ICONOCLAST — Is George Lakoff participating in this in any way?


VIDALI — Yes. On the website that I’ve sent you, you will be able to see three minutes of the Lakoff interview and explanations about framing and what they have done to us. We have already over seven hours of filming of Lakoff.


ICONOCLAST — You were involved in the resistance movement against the fascist and Nazi forces in World War II?


VIDALI — Oh, yes. In fact I was involved in sheltering Jewish refugees in our own apartment in Rome. We had a very hard time.