The Wall Street Journal
THE MIDDLE SEAT
By SCOTT MCCARTNEY
Latest Inflight Fee: $2 for a Pillow
Fuel Costs, Competition Spur Airlines to Yank More Perks And Add Even More Fees
November 22, 2005; Page D5
The fee frenzy at many big U.S. airlines is increasing: as of this month, a pillow on most Air Canada flights costs you $2. And a seat in the exit row (with more leg room) on most United flights now has a price tag of between $24 and $99, unless you're an elite-level frequent flier.
That isn't all. It costs $2 (plus tip) to use the services of a skycap to check a bag at some airports on American Airlines, UAL Corp.'s United Airlines, Northwest Airlines, US Airways and Alaska Airlines, a division of Alaska Air Group Inc. Northwest is charging $1 for some trail mix to go with your beverage. Both American and Northwest have stopped serving pretzels to coach passengers on many domestic flights. And keep your wallet handy when you head to the airport this Thanksgiving -- several carriers recently started charging $25 to confirm a seat on a different flight if you want to get home early.
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As a result, the legacy airlines have become no-frill airlines while the discounters such as Southwest Airlines and jetBlue Airways now offer more perks and free services. For example, most domestic flights on American, Northwest and Delta Air Lines don't have pillows anymore. But Southwest does.
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So far, carriers have been able to keep adding fees without alienating customers. Most customers just shrug, especially since elite-level frequent fliers are often immune to fees and are plied with added perks like first-class upgrades and preferred seating... Airlines know they risk irritating customers. Continental Airlines, for one, is trying to stand apart by continuing to serve meals and supply pillows and free curbside baggage checking.
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• Write to Scott McCartney at middleseat@wsj.com
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