The right wing has had a field day in the minds of the populous over the course of the last couple decades. From the Reagan era, we have WELFARE QUEENS, from the RUSH era we have FEMINAZI ( a term I see all too frequently on DU...and I have said..if we wouldn't let RUSH post here, why accept his language here?) We have ELITIST as I have hilighted in another topic and a WHOLE host of terms that DEFINE US BY OUR OPPONENTS. We have TREEHUGGERS and all sort of VERY negative connotations thrown at us from ordinary everyday language. Those of us that are pro-choice are called ABORTIONISTs.
This is language one sees in everyday talk.
We are NOW going after SOCCER MOMS and NASCAR DADS as though appealing to a real demographic is the same as appealing to a stereotypical person. (Witness Dean with the Confederate FLag statement)
This institute sees the harm we have caused ourselves by allowing us to be defined by our opponents and is working on making a difference.
There are SOME aspects of Lakoff's philosophy I am NOT quite comfortable with in terms of some of his analogies, but I can LIVE with that.
Read on and post your thoughts.
http://www.rockridgeinstitute.org/what/What We Bring
Interdisciplinary Research
We bring expertise in economics, cognitive science, sociology, history, contemporary polling, law, linguistics, race, gender, public health, and the family.
Reframing Public Debate
We analyze framing in policy-making and in the media, and strategically reframe social issues from the perspective of progressive values.
A Progressive Moral Vision
We articulate progressive values in clear, specific, straightforward language.
Activism
We have a commitment to progressive social change and a long history of working for it.
Action
Our ActionLink connects us directly to action networks of grassroots organizations, policy-makers, and advocates.
Expertise
We have considerable expertise in studying long-term trends in American life.
Long-Term Planning
We do not just react to the issues of the day. We do long-term strategic planning.
Progressive Family Values
We bring progressive moral values to family issues, including the raising of children.
Communication Skills
We write well and speak effectively. We publish everything from op-eds, to articles, to books, to manuals for activists. And we have a great deal of experience with the media.
http://www.berkeley.edu/news/media/releases/2003/10/27_lakoff.shtmlFraming the issues: UC Berkeley professor George Lakoff tells how conservatives use language to dominate politics
By Bonnie Azab Powell, NewsCenter | 27 October 2003
BERKELEY – With Republicans controlling the Senate, the House, and the White House and enjoying a large margin of victory for California Governor-elect Arnold Schwarzenegger, it's clear that the Democratic Party is in crisis. George Lakoff, a UC Berkeley professor of linguistics and cognitive science, thinks he knows why. Conservatives have spent decades defining their ideas, carefully choosing the language with which to present them, and building an infrastructure to communicate them, says Lakoff.
The work has paid off: by dictating the terms of national debate, conservatives have put progressives firmly on the defensive.
In 2000 Lakoff and seven other faculty members from Berkeley and UC Davis joined together to found the Rockridge Institute, one of the only progressive think tanks in existence in the U.S. The institute offers its expertise and research on a nonpartisan basis to help progressives understand how best to get their messages across. The Richard & Rhoda Goldman Distinguished Professor in the College of Letters & Science, Lakoff is the author of "Moral Politics: How Liberals and Conservatives Think," first published in 1997 and reissued in 2002, as well as several other books on how language affects our lives. He is taking a sabbatical this year to write three books — none about politics — and to work on several Rockridge Institute research projects.
In a long conversation over coffee at the Free Speech Movement Café, he told the NewsCenter's Bonnie Azab Powell why the Democrats "just don't get it," why Schwarzenegger won the recall election, and why conservatives will continue to define the issues up for debate for the foreseeable future.
Kudos to SOteric for first bringing this institute to my attention given my interest in linguistics :thumbsup: